Privacy Policy

1. Who We Are

BRITLYN LTD is a company registered in England and Wales under Company Number 16624400. Our registered office is at 65 Otter Close, London, E15 2PZ, United Kingdom. We are the controller of the personal data collected through this website.

For privacy-related enquiries, please contact us at: support@surppo.com

2. Information We Collect

When you visit our website, we may collect the following types of information:

• Usage data: Pages visited, time spent on the site, referring URLs, browser type and device information — collected automatically via cookies and analytics tools.
• Contact information: If you email us at support@surppo.com, we collect your name and email address in order to respond to your enquiry.
• Cart data: Product selections added to your cart are stored locally on your device using browser localStorage. This data never leaves your device and is not sent to our servers.

We do not collect payment information, billing addresses, or order details. All transactions are handled entirely by Amazon.

3. How We Use Your Information

We use the information we collect to:

• Operate and improve the SURPPO™ website
• Respond to customer enquiries sent to our support email
• Understand how visitors use our site (aggregate analytics only)
• Comply with legal obligations

4. Legal Basis for Processing (UK GDPR)

We process your personal data under the following lawful bases as set out in the UK General Data Protection Regulation (UK GDPR):

• Legitimate interests — for website analytics and improving our online presence
• Contract performance — when responding to your support enquiries
• Legal obligation — where we are required to process data by law

5. Cookies

Our website may use cookies and similar tracking technologies to analyse site traffic and improve user experience. These include:

• Essential cookies: Required for the website to function correctly (e.g. cart localStorage)
• Analytics cookies: Used to understand how visitors interact with the site (anonymised data)

You can control cookie settings through your browser preferences. Disabling certain cookies may affect how the website functions.

6. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share data with:

• Amazon: When you click through to Amazon to make a purchase, Amazon's privacy policy applies to all data collected during that transaction.
• Analytics providers: Aggregated, anonymised usage data may be shared with analytics platforms to help us improve our website.
• Legal authorities: Where required by law, regulation, or legal process.

7. Data Retention

We retain personal data only for as long as necessary for the purposes outlined in this policy:

• Customer support emails are retained for up to 2 years
• Analytics data is retained in aggregated, anonymised form
• Cart data stored in localStorage remains on your device until you clear your browser data

8. Your Rights Under UK GDPR

As a UK resident, you have the following rights regarding your personal data:

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate personal data
• Right to erasure: Request deletion of your personal data ("right to be forgotten")
• Right to restrict processing: Request that we limit how we use your data
• Right to data portability: Request your data in a portable format
• Right to object: Object to processing based on legitimate interests

To exercise any of these rights, please contact us at support@surppo.com. We will respond within 30 days.

9. Security

We take reasonable technical and organisational measures to protect your personal information. However, no internet transmission is completely secure, and we cannot guarantee the absolute security of data transmitted to us.

10. Third-Party Links

Our website contains links to Amazon and other third-party sites. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies before providing any personal information.

11. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

13. Contact & Complaints

For any privacy concerns or to exercise your data rights, please contact:

• BRITLYN LTD
• 65 Otter Close, London, E15 2PZ, United Kingdom
• Email: support@surppo.com

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.